A new search for Microsoft reiterated that gaming has become a pastime of great importance and popularity, since the 72% of parents say they play video games with their family, on average 10 times a month. Sharing videogame moments has become a much more popular activity than other more traditional ones, reach go to the movies, take a ride to the mall or play hide and seek. Video games are beaten by frequency only by bedtime fables, walks and watching TV content. Following are the key points of the results:

  • Il 72% of Italian parents claim to spend time with their children playing video games, on average 10 times per month
  • Il 73% of Italian parents says it is an activity that helps them get more in tune with their children.
  • Italian parents know well the titles played by their children (81%) but fear that online experiences are not safe (49%).
  • However, one parent out of four (24%) has not yet set any parental management methods on their children's devices.



This new research, based on a sample of 12 mila European families, which consist of 2. 000 Italian parents, investigating videogame habits within the domestic context. According to the study, parents believe that playing video games contributes more to bringing them closer to their children than other activities, eg reach, watch television. Almost the 73% of respondents stated that spending time playing video games strengthens the understanding between parent and child and the 72% believes that gaming helps to capture some aspects of the personality of their children. Finally, the 61% of parents agree that playing with your children helps them feel more updated about the latest patterns.

Taking a look at the rest of Europe, Spain holds the highest number of gamer families, with three families out of four (75%) who share the videogame moments. However, it is Italian families that play together more frequently, on average 10 times a month, followed by the Spanish ones, which hold a slightly lower average, equal to 9 times a month. Italy and Spain are followed by

France, with a gaming frequency of 8 times a month.

The research also revealed that parents feel more secure when they know which games their children access online, with 81% who claims to know exactly what content they play. However, despite the general trust in the gaming world, parents tend to worry about the people with whom their children interact online: although the 66% of Italian parents declare that they know who their children are, almost half (49%) does not believe that children are safe when they play online


Cédric Mimouni, Xbox manager for the Mediterranean and Iberian regions, said:

The results of this research further confirm that video games represent an important moment of entertainment for Italian families. Gaming has quickly become a fundamental tool for creating stronger bonds within families and we believe that this is due, in part, to the interactive nature of video games. During the game the family members are called to interact with each other, making the experience more memorable than a passive activity watching TV.

He also added about the Household Atmosphere :

We are really satisfied that parents in Europe know so many aspects of their children's video game activity. Microsoft's mission is to ensure that everyone realizes their potential and this also means helping families have fun playing together. Furthermore, we would like parents to feel comfortable even when they put away the controller, knowing that their children access appropriate content even when they are playing alone. For this reason, we strongly recommend creating a Household Community and making use of the Household Atmosphere


Household Atmosphere, fully customizable, are available for a wide range of devices, including capsules and Pocket guide Windows PC 10, Xbox console and smartphone. However, the research showed reach many parents do not use these precious tools: only the 36% of Italian parents in fact apply limitations for in-game purchases, while the 36% has set appropriate time limits for their family. Finally, one parent out of four (24 %) has not yet set up any parental management method on their children's device.

Microsoft Household Atmosphere allows parents to set usage limits, in-app password blocking, unpleasant content filters for the age of users and much more. Here are some simple tips from Microsoft for a safer gaming experience:

  • Using Household Atmosphere: from usage limits to in-app purchase restrictions, there are many protection settings that parents can activate and customize on your gaming device.
  • Establish clear rules: make sure children know what is expected of their behavior when they play, even online. Talk to them about cyberbullying, appropriate attitudes and the time they can devote to video games.
  • Participating in the game: the best way to understand what your children are doing is to hold a controller. Being involved is essential to discover reach children spend their time – and it could be fun even for parents.

For more information, refer to the official website.

The Microsoft article, a new survey reveals a growing trend coming from


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